Privacy Policy

Last updated: August 8th, 2025

This Privacy Policy explains how State of Alpha ("we," "us," or "our") collects, uses, and discloses information when you visit our websites at https://www.stateofalpha.com and https://vip.stateofalpha.com (the "Service") or purchase our coaching programs. By using the Service or purchasing a program, you agree to the practices described here.

Information We Collect

We collect information you provide directly to us, including your name, email address, phone number, postal address, and information relevant to your coaching, such as health, fitness, and nutrition information you choose to share with your coach. When you purchase a program, payment is processed by our third-party payment processor; we receive transaction details (such as confirmation and the last digits of your card) but do not store full payment card numbers ourselves.

We also automatically collect certain information when you use the Service, including IP address, browser type and version, the pages you visit, the date and time of your visit, time spent on pages, and similar usage data ("Log Data").

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Service, remember your preferences, and measure and improve our marketing. This includes analytics and advertising technologies (for example, pixels and tags from advertising platforms) that help us understand how visitors find and use our site and measure the performance of our advertising. You can set your browser to refuse cookies, though some parts of the Service may not function properly as a result.

Text Messaging

Text messaging originator opt-in data and consent (including mobile numbers) will not be shared with any third parties or affiliates for marketing or promotional purposes. We may share information only with service providers who help us deliver messages. We may share information only with service providers who help us deliver messages.

How We Use Your Information

We use the information we collect to provide and deliver our coaching services, process payments, communicate with you about your program and our offerings, respond to inquiries, improve the Service, measure and improve our marketing, and comply with legal obligations.

How We Share Your Information

We do not sell your personal information. We share information with third-party service providers who perform services on our behalf, which may include our payment processor, customer relationship management and email platforms, coaching-delivery and scheduling tools, analytics providers, and advertising platforms. These providers are permitted to use your information only to perform services for us. We may also disclose information where required by law, to enforce our agreements, or in connection with a business transfer.

Data Security

We use commercially reasonable measures to protect your personal information. However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, or delete it, and to opt out of certain processing or sale/sharing for targeted advertising. To exercise these rights, contact us at [email protected]. We will respond as required by applicable law.

Links to Other Sites

Our Service may contain links to third-party sites we do not operate. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

Children's Privacy

Our Service is not directed to anyone under 18, and we do not knowingly collect personal information from children under 18. If we learn we have collected such information, we will delete it. If you believe a child has provided us information, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised date. Changes are effective when posted.